Do you have a professional presence online?

5 Min Read - By Brian Wong

While Covid 19 might prove to be the catalyst for freelancers to take their online professional presence more seriously, individuals already worked on it prior to the pandemic hence going digital isn’t a new concept for many freelancers.

In order to stay competitive, freelancers must establish their digital presence or risk becoming obsolete. Freelancers could only rely on word-of-mouth for so long.

We create a guide for freelancers that’s available on our website, check it out here.

What does it mean to be a freelancer?

Doing freelance work is business, If a business isn’t online, they don’t exist.

The digital landscape of today requires more than just being online to succeed. Since digital trends are continuously evolving, all freelancers should invest in their own digital professional presence in order to remain relevant and grow their businesses.

Analyze the digital landscape as it evolves

With Web3 being developed by numerous startups, a new generation of web technologies will soon transform the digital space. Social media platforms are also rapidly changing. From Facebook to Instagram to TikTok, freelancers have used them all.

Freelancers and businesses will soon adopt new digital platforms.

In order to determine the effectiveness of a digital marketing platform, freelancers should try different platforms along with well-planned strategies to improve their business.

2 main factors to consider when building a professional presence online.

There are many factors freelancers need to consider when building their professional presence.

Platform

Freelancers have a wide variety of social media platforms to choose from, including Facebook, Instagram, TikTok, and LinkedIn. An omnichannel digital marketing strategy can be helpful for freelancers, but since they are typically one-person businesses, it can be difficult.

An omnichannel digital marketing strategy works across all relevant channels and touchpoints to improve customer experience and build stronger relationships.

Generally speaking, businesses should build a presence on one channel before considering going cross-channel. This ensures that they are focused on building a strong yet robust digital professional presence online.

Freelancers are also strongly suggested to create their own personal websites and newsletters.

Content

Different niches and markets bring many types of freelancers. Content is a part of the strategy portion where freelancers have to experiment.

Freelancers should research their ideal customers to determine what kind of content will resonate with them. Additionally, the format of the content will influence its effectiveness, and the format is also dependent on the platform.

Depending on the type of business, a Facebook post can get over 100 shares within a few minutes if the right image and caption are used. Using another example, a different kind of business could reach more people with a TikTok video.

There are other factors freelancers should also consider when building their digital professional presence however these are the 2 factors freelancers should consider when starting to build their professional presence online.

As freelancers are skilled at creating a digital presence, they might also be hired to help businesses establish a digital presence.

How freelancers can start building their online professional presence?

Although building a digital professional presence is important, freelancers can also learn how to build their own professional presence. By learning these skills, a freelancer can enhance their digital presence and increase their clientele.

For freelancers, reading materials created by current professionals is essential.

This is where we can help – Continuum can help equip freelancers, content creators, and job seekers with the right skills in this ever-changing digital economy.

Our courses offer freelancers the opportunity to learn skills beyond building a professional presence. Our courses emphasize real-world applications and are relevant to the market today. These courses are short-form, self-paced, and mobile. Individuals are given the flexibility to complete the course in their own time and learn essential digital skills anywhere in the world.

Continuum’s courses are delivered by industry veterans who possess decades worth of experience that are working in the creative, digital marketing, product, and business industry.

Stay learning with Continuum.

The following are some of the courses offered by Continuum:

Freelance or University

For many students considering freelancing, we created a course to help them navigate their current path.

Take the course here.

Digital Marketing

With more active social media users in the world, keeping on top of digital marketing strategies is essential for freelance digital marketers.

Learn Digital Marketing here.

Brand Voice

Find your voice as a freelancer from our course from Shyne Webster

Hunt for it through this link.

Portfolio Websites

With this course, freelancers can find out the different kinds of tools that can help them create a personal website.

Create your website today with us.

Get started with Continuum

Freelancers should recognize that upskilling is essential and learning does not have to be expensive or get taken away from their work for an extended period of time.

We eliminate these concerns by giving learners the flexibility to complete courses on their own time and for free. Furthermore, learners are able to earn cryptocurrencies and NFTs by completing courses available on our platforms remotely.

In addition, Continuum is creating educational courses to equip freelancers, content creators, crypto enthusiasts, and job seekers with knowledge about various tools.

Freelancers can find success in today’s digitally native market if they have the right digital skills to keep up with evolving trends and take advantage of new opportunities.

If you’re a freelancer, content creator, crypto enthusiast, or a job seeker that has not leveraged online platforms to pick up digital skills to scale your professional journey, check out our full range of courses here.

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Brian Wong
Brian has experience managing communities for web3 startups, DAOs, and NFT collections, leading social media efforts for SMBs, as well as working in film production, and talent management roles. He is based in Singapore.