Boost Your Startup Engagement with Short-Form Courses

By Brian Wong / 4 Min Read
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If you’re an early-stage startup, you know the importance of explaining your product or service in a clear and concise way. That’s where ‘How It Works’ and ‘Learn’ pages come in – they give your potential customers a quick overview of what you offer and how it can benefit them. But what if you could take it a step further and turn those pages into short-form courses?

In this article, we’ll explain the benefits of transforming your guides into short-form engaging courses and how Continuum can work with your startup to distribute your courses and increase website traffic.

What are ‘How It Works’ and ‘Learn’ Pages?

‘How It Works’ and ‘Learn’ pages are landing pages on a startups’ website that provide an overview of their products or services. They often include diagrams, graphics, and simple language to help users understand what the startups offer and how their products or services works. These pages are essential for startups because they can help potential customers quickly grasp the value of your offering and can lead to increased conversions.

Continuum has a ‘how it works’ page too, visit our landing page to learn more about our platform. We have also embedded a short-form course on the page, you can get a feel of how it looks and how it will work for your startup.

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What are Short-Form Courses?

Short-form courses are bite-sized educational content that provide entertaining and informative content to your potential customers. These courses are typically 2-3 minutes long and they are designed to capture your potential customer’s attention, educate them on your product or service, and ultimately, drive them to take desired actions.

We have over 100 different short-form courses that helps digital workers stay ahead of technologies that might otherwise displace them.

Click here to discover our courses.

5 Benefits of Turning ‘How It Works’ and ‘Learn’ Pages into Short-Form Courses

Increased Engagement

Short-form courses are more engaging than traditional social media content. They capture your potential customer’s attention and often keep them on your website for longer.

Improved Understanding

Short-form courses can provide a visual and interactive way to educate your potential customers. They help to improve their understanding of your product or service, increasing the likelihood of them making a desired action.

Increased Conversion Rates

Continuum’s short-form courses are designed to drive potential customers to take action. By providing entertaining and informative content, you can increase the likelihood of them making a desired action.

Increased Brand awareness

By creating fun and engaging courses, you are creating a positive association with your startup in your users’ minds. This can lead to increased brand awareness and loyalty.

Simplify Complex Information

Web3 can be complicated and difficult for typical consumers to understand. Edutaining short form courses can break down complex information into bite-sized chunks that are easier for consumers to understand.

Capture Leads with Continuum’s short-form courses

Our short-form courses can help you capture leads. We reward our users for completing courses and shorts on our platform. To claim these rewards, users simply needs to sign up for an account on our app. You can also add a call-to-action at the end of each course to capture leads. This can be a link to a landing page where potential customers can provide their contact information.

How Continuum Can Help

Continuum can work with your marketing team to turn your startup’ guides into short-form courses. We’ll work with your team to create high-quality content that provide entertaining and informative content to your potential customers. We’ll then distribute these courses on our app and community, increasing your website’s traffic and engagement. This will allow your courses to reach a wider audience.

Short-form edutaining courses are a powerful tool for early-stage startups looking to engage their potential customers. By turning your ‘how it works’ and ‘learn’ pages into short-form courses, you can improve engagement, understanding, and conversion rates.

At Continuum, we are always striving to provide value to our clients. We believe that our recent case study is a testament to that. The study showcases how we helped a startup expand their reach and attract new users ahead of their token launch. All at an incredibly low cost of only $2 per user.

If you are interested in learning more about the startup and how our platform can help you achieve similar results. We would be more than happy to share our case study with you. Simply click here to fill out a quick form, and we will send you the case study right away. We hope that this case study will serve as an inspiration for your business, and we look forward to the opportunity to work with you in the future.