Why 2023 is the year for web3 startups to invest in customer education?

By Brian Wong / 3 Min Read

As the world continues to shift towards decentralized technology and explore the possibilities of blockchain, it’s crucial for web3 startups to invest in customer education.

With the increasing adoption of blockchain and cryptocurrency, there is a growing need for consumers to understand and be aware of these new technologies and their potential use cases.

We will explore why 2023 is the year for web3 startups to invest in customer education in this article.

The need for web3 startups to invest in customer education

It’s important to understand the current state of the web3 ecosystem. While blockchain technology has been around for over a decade, the ecosystem is still in its early stages.

Many people are still uncertain about the potential uses and benefits of blockchain and cryptocurrency. This presents a unique opportunity for web3 startups to establish themselves as thought leaders and experts in the industry.

By investing in customer education, startups can help demystify complex concepts and make the technology more accessible to a wider audience.

Learn how Continuum’s platform can support your business customer education efforts here.

In addition, the increasing adoption of blockchain and cryptocurrency means that more and more people are becoming interested in the technology. However, without proper education and understanding, many of these potential users may be hesitant to engage with web3 startups and their products.

How investing in customer education helps establish trust and credibility with potential users

By providing clear and understandable information, web3 startups can help to educate potential users, instilling trust and confidence in the technology. This can lead to a higher rate of adoption and the creation of a more dedicated customer base. Furthermore, the ability to easily access this information can also help to dispel any misconceptions or negative perceptions that may exist around the technology, further aiding its acceptance.

Customer education efforts can also lead to increased engagement with the technology, as users are more likely to use a service they understand and feel comfortable with. The result of this is more positive user experiences, which can create even more loyal customers and further boost adoption.

Positioning your company as a thought leader in the industry

The growing competition in the industry will force web3 startups to invest in customer education in 2023. As more companies enter the market, it becomes increasingly important to differentiate yourself and stand out from the competition.

Investing in customer education can help position your company as a thought leader and expert in the industry, making it more likely for customers to choose your product or service over others.

Web3 startups should also build customer loyalty and establish a strong customer base as the ecosystem continues to mature. By educating and empowering customers, startups can create a community of informed and engaged users who are more likely to stick with the company as the industry evolves.

This can lead to a more stable customer base and long-term success for the company.

The importance of investing in customer education for web3 startups in the blockchain industry

In conclusion, investing in customer education is a smart move for web3 startups. Not only does it help establish trust and credibility, but it also positions your company as a thought leader and helps to build a loyal customer base.

As the web3 ecosystem continues to evolve and mature, the competition grows, and the need for consumer education increases. That’s why 2023 is the year for web3 startups to invest in customer education.

By taking the time now to educate customers, web3 startups can set themselves up for success in the web3 ecosystem.

What’s Continuum

Continuum is a Web3 rewards platform that connects your startup and consumers through education. We partner with startups to create reward-generating educational content to engage and acquire new customers, build brand loyalty and increase revenue.

Read more about our product here.